BT, EE and Plusnet price hikes: Are you affected?

Leading broadband and mobile providers BT, EE and Plusnet have announced changes to their annual price rise policies, meaning customers can expect to pay more in 2026.

Last spring, BT and EE were among the first providers to announce fixed annual price rises – an increase of £3 to monthly broadband bills and £1.50 for SIM-only deals, every year – but now those price rises are changing again.

How exactly will BT, EE and Plusnet’s price rises be changing, you ask? Let’s take a look at this handy table.

It’s also worth noting that customers with a TV package bundled in with their broadband will see an additional increase of £2 per month every year.

Who is affected by BT, EE and Plusnet’s price rise increases?

Not every BT, EE and Plusnet customer will feel the pinch – at least not right away.

These new price rises will only affect most new and re-contracting customers, who purchase a broadband or SIM-only product from 31st July (BT and EE) or 1st August (Plusnet). If you’re still mid-contract with one of these providers, you’ll remain subject to the old price rises until the end of your contract period.

In addition, customers on BT or EE’s social tariffs will not see an increase in the amount they pay every month.

Have other providers raised their prices?

As of yet, most other providers are sticking to their current price rise policies. But it’s worth noting that BT, as the UK’s largest provider, is often an indicator of how things are going to go in the industry, and it’s likely that other providers will follow suit eventually.

Here’s another handy table listing the current annual fixed price rises of most major broadband and mobile providers:

Of course, there are a few providers who promise not to increase prices mid-contract – smaller networks like Giffgaff and Honest Mobile, and broadband providers like Utility Warehouse and Zen Internet.

Sky – and their subsidiary Now Broadband – is the only major provider who has, so far, decided to not guarantee annual price rises in their contracts. However, they do reserve the right to change their prices at any time, and usually do, announcing which services will be affected in February every year.

What can you do to avoid price rises?

As we’ve already discussed, these new price rise increases will only affect new and re-contracting BT, EE and Plusnet customers. Therefore, the easiest way to avoid them is to simply switch to another provider as soon as your contract’s up.

However, mid-contract price rises are, unfortunately, becoming the norm. The only way to avoid them completely is to sign with a provider that promises not to implement them, although these tend to be smaller networks that may not be available in your area.

As always, it’s crucial to do your research when looking to switch.